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Quick Tricks To Reduce Bounce Rate In 2017| Improve Conversion Rate

Posted By > Amrit Dubey > 29 June 2018

Disclosure: "This article is personal opinion of research based on my experience of almost 11 years. There is no third party advertising on this page or monetised links of any sort. External links to third party site are moderated by me."
Amrit Dubey, JSM Digital Marketing

Despite all your efforts, if you are scratching your head over ‘why people are not staying on your page, ‘then you surely have a high bounce rate problem. To simply put it, bounce rate is that percentage signifying the number of visitors who bounced off from your landing page without going to your other internal pages. As a result, you don’t even get a chance to convert them. What’s the solution? Well, learning the tricks to reduce bounce rate!

What are the 2017 tricks to reduce bounce rate?

Here are some of the verified tricks and methods that can reduce this bounce and improve conversion rate.

Say no to ‘Popups.’

Users hate popups, so, say a big NO to those. There is a negative sentiment of people regarding advertisements (especially the online ones). In fact, 70% of users in 2013 reported that they are annoyed by the irrelevant popups. However, you can’t also ignore the role of these ads as a marketing strategy. It is okay if that’s your objective.

Otherwise, limit or completely remove popups from your website. Although some really well-designed popups can increase conversions, if you use, at least make sure those are not disrupting the user experience.

Increase the number of landing pages

One of the great tricks to reduce bounce rate is by creating multiple landing pages. Google Analytics have recommended checking the exit page.

  1. Use high-value keywords, mostly searched by people in your niche.
  2. Create links from your homepage to the other pages.
  3. Ensure your pages are easy for users to navigate.

One simple reason for bounce rate is that people don’t find exactly what they are looking for in your page. So, make it relevant and useful as well.

Stat speak: Hub Spot once conducted a study which stated – companies that had around 40 landing pages generated leads 12 times more traffic than others

4 seconds deadline

What it means is, in this ‘wink-and-you-miss’ world,users will only wait for maximum 4 seconds to load. Hence, speed up your page’s loading time to maximum 2 seconds for driving more traffic.

If your page loads slowly, not only will you have less conversion but Google will also de-rank your site.

Meta description is important

One of the main reasons why click-through rates drop is because of no meta descriptions. Optimized meta descriptions are important as they display your webpage’s snippet. These descriptions help users to understand whether the particular site is relevant for them or not.

To reduce your page’s bounce rate,

  1. Make sure the meta description is of maximum 155 characters including spaces.
  2. You must have unique meta description for each of your pages. Guide your readers.
  3. Ensure each of those has your target keywords.
  4. Having a call to action tone is a must.

With a proper meta description, search traffic can be increased by 69%.

Readability of your content

The first step to user experience is the readability of your content. You have prepared high-quality content, but if it doesn’t have proper formatting, you are likely to have more bounces again. This is a major trick to improve conversion rate. Here’s what you can do –

  1. Content heading must be bold and big
  2. Paragraphs should be short and easy to understand
  3. Give subheads to highlight your point
  4. Using bullets is a good method of enhancing readability
  5. Encourage participation of readers through your content
  6. Use quotes, images, charts, graphics

Some other tricks:

Besides the above mentioned, other important points for more conversion and fewer bounces are –

  1. Give a ‘call to action’ tone in your content that makes the readers take action.
  2. Keep updating your contents to keep the pages alive. Focus on grammar and spelling.
  3. Eyes of online visitors work like scanners. Tell a unique story about your brand that stands out and grabs instant
  4. Focus on the right audience for the right content. More of wrong visitors increase bounce rates.
  5. Make sure your website is mobile-friendly. Go for a responsible theme

A tentative bounce rate:

As a general rule, these percentages are accepted.

  • <20% – It’s more of a tracking error
  • Between 30 and 50% – It’s excellent
  • Between 50 and 70% – It’s average
  • Between 70 and 80% – It’s poor
  • >80% – Extremely bad

[Note: Bounce rate differs with content and industry type.]

So, with these quick techniques, you can effectively reduce the bounces and improve conversion rate of your website. Contact your digital marketing agency today!


Amrit Dubey is the founder of the digital marketing company JSM Digital Marketing based in Delhi, India. He’s been working in digital marketing since 2009, focusing primarily on SEO. You can find him on Twitter.

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