Google’s former web spam team head, Matt Cutts said, “The objective is not to ‘make your links appear natural,’ butto make sure ‘your links are natural’.” With enforcement of different Google algorithm versions over the years, presently, our question is- what are the high quality link building strategiesfor 2017? In fact, is link building at all important now?

Well, yes! Building quality links have always been a timeless strategy for higher ranking and visibility. However, what has changed is the procedure. As we have already changed our calendars making big resolutions and future plans,let us see what strategies can help you in successful marketing.

Strategies of link building in 2017:

1. Content has become powerful on the throne:

From buying or manipulating links, the concept has shifted to ‘earning links’ through effective content marketing.You should focus more on creating value based contents that are worth sharing. Make sure those are accurate with correct information, unique and of course, useful.

Besides the new ones, you can also update your existing content by adding valuable points, expanding or simply redesigning it to enhance user experience.

2. Engage your audience through content forms

Most people think so but blogs are not the only content to publish. Contents come in the shape of –

1. Reviews
2. Listings
3. Press Releases
4. Paid social advertisements
5. Social media assets
6. Landing pages
7. PDFs, etc.

You must engage with your audience through these forms of contents as well for quality link building in 2017.

Take for instance Shopify. Why do you think does the site have more conversion rate? That’s because they also educate their customers, helping them in getting a better start. The more traffic, the more quality links you get.

3. Bridging the gap with big sites

That means you should link yours with relevant big sites which have already been on the web since a long time now and enjoys good reputation.Why do so? Because, this will portray a trustworthy image of yours, bringing more valuable users and link building in 2017.

4. Info graphics can win big

Info graphics is an excellent approach to building quality links as they can go viral, are accepted more by people and hence, can serve your purpose better.

Instead of using generic info graphic, this can be categorized into three sections –

1. Optimize with keywords –

This is going to help in Google ranking. Reports say, there have been amazing results with more than 10,000 shares on social platforms, ranking in the 2ns position, and of course, earning 100s of quality links.

1. Do some research –

Adding facts and statistics enhances the value of an info graphic, earning more contextual links. This is a good bait, especially for writers of reputed sites who would take references of your work.

1. Guides and how to’s do well –

Targeted usually towards the general audience, such Info graphics in the form of guides, how to’s or stories are more shareable.It will draw people who are interested in that particular subject.

These are among the high quality link building strategies being accepted this year. A reputed digital marketing company who will be working for your website is always aware of these latest updates of the web world.

5. Utilize the power of social media

Social media is always bustling with people, gossips and more.Create your contents and make it sharable specifically for your social profiles. Link your website with these profiles everywhere so that interested customers find it easier to come to you.

Google’s algorithms are too smart and advanced to identify content quality instantly.

• Do not stuff your contents with keywords.
• Strictly avoid filler contents and provide useful information.
• Engage more in guest posts.

Create something good enough that people want to link you.

Besides all those above, it is also essential to focus on link reclamation. Find out all the broken links and fix those to enhance user experience. Identify your competitors and keep a track on your ranking. So, these are some of the high quality link building strategies for 2017.