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4 Best Seo Techniques To Double Your Traffic Drive In 2018

Posted By > Amrit Dubey > 29 June 2018

Disclosure: "This article is personal opinion of research based on my experience of almost 11 years. There is no third party advertising on this page or monetised links of any sort. External links to third party site are moderated by me."
Amrit Dubey, JSM Digital Marketing

To go straight to the point, here are the 4 best SEO techniques that can give a boost to your traffic drive this year.

  1. Doing local SEO: 4th entrant
  2. Making website mobile friendly
  3. In-depth keyword research
  4. The era of voice search

These are the actionable, proven SEO strategies 2018 that can successfully drive traffic, both regarding quantity as well as quality.You know, Google keeps upgrading itself constantly, only to notify us that we need to change too. So,let’s elaborate the four points aforementioned.

Detailing the 4 best SEO techniques in 2018:

4thentrant in NAP consistency (Local SEO)                        

Remember the concept of maintaining NAP consistency for doing local SEO? After Name, Address and Phone Number, there is a 4th entrant now – Type of business. This has a great influence in determining how you are going to list it. All these 4factors are now responsible for improving your website’s performance as a whole, and hence, you should consider this factor for SEO.

The Founder and MD of MiShop.local, David Whatley opined, “Mainly 4broad types of business listings are there. A wrong choice can damage local rankings of a site, confusing Google as well.”

  1. Retail
  2. Service Area business
  3. Concessions
  4. Mixed type

Have a mobile-friendly label to your site 

Why do you think is mobile friendliness so important in 2018? Well, let stats speak here.

  • It was back in 2015 that mobile searches surpassed desktop searches.
  • Of all the people doing aproduct search on mobile devices, 92% purchases were madewithin that day.
  • As Google gives importance, a responsive design of your site takes it higher in mobile SEO ranks.
  • Internet access coming from mobile devices accounts for 60%.
  • Social media users spend 60% of their times on profiles from their smartphones.

Google has already announced that it is going to give higher ranking and priority to mobile friendly websites. So, this is one of the major SEO strategies 2018.

In-depth keyword research

The role of keywords will never go off the show. And for 2018, you need to do more detailed keyword research for your SEO campaign. For that, you should get it tested in Google Ad words.The good part is, you can also avail paid Ad words traffic, completely for free. This is the best way to drive quality traffic and have high conversions.

Among the SEO strategies 2018, voice search is ruling now

And you should take this point seriously. Make sure users can find you with voice search; accept voice requests. In recent SMX West organized in March, it was discussed that voice search is presently the fastest growing search type.

As per stats, voice search is done regularly by 41% adults and 51% teens. In fact, with improvement in technology, the rate of word error has been reduced to 8% today from 20% two years before. Voice recognition market is expected to reach $601 million by 2019. By 2020, of all the searches, 50% will be voice searches.

What are the other best SEO techniques?

Well, these are not all. As best SEO, you must also focus on the following.

  1. Increase your presence in social media. Have social profiles on different platforms, enhance user engagements and drive more traffic.
  2. Link reclamation is something you should never forget. To drive users, ensure quality link building.
  3. Make sure your contents are all value-driven, unique, useful and interesting for the audience. Make that keyword rich and shareable.

These best SEO techniques are expected to enhance the quality of websites and focus more on better user experience. A short tip -Make sure your digital marketing agency is aware of these updates. Hire the best professionals.2018 has quite some goodies in its bag!


Amrit Dubey is the founder of the digital marketing company JSM Digital Marketing based in Delhi, India. He’s been working in digital marketing since 2009, focusing primarily on SEO. You can find him on Twitter.

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