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5 Methods of Earning Backlinks for Improving your SEO in 2022

Posted By > Dhaval Shah > 22 March 2022

Link building is an important part of search engine optimization. It is a way to improve your site's SEO and increase the number of people clicking through to it. If you want to rank well on competitive keywords , link building is critical. More backlinks will help with your rankings, but you also need those links to be from quality sites that are relevant to your industry and not just random pages on the internet. Brand building is another great reason to focus on link building. This is where having an outreach campaign set up and ready can really come in handy. Before you start any of the below manual link building methods, we recommend that you first complete a comprehensive backlink audit – this enables you to see what kind of links already exist pointing to your website and what kind of links you need to acquire in order to improve your SEO.

Here are some ways that will help you to take your website higher in search engines rankings:

  • Guest Posting Backlinks: Guest posting means writing articles for other websites, but it also implies that writers don't have any idea about the theme or keywords they are supposed to write. This is where SEO steps in, whenever guest posts are being done by you, use each post as an opportunity to talk about specific keyword phrases for which extra backlinks should be generated using anchor texts or link building service companies.

  • Publish a Skyscraper Content: Building backlinks is one of the main ways to improve your website ranking. One great way to build high-quality links is by publishing a skyscraper content. What this means is that you need to create an article that's much better than anything else that's currently available on the topic. Once it's live, reach out to bloggers and other site owners who have linked to similar content in the past and let them know about your new post.

  • Social Shares: One of the most effective ways for improving SEO ranking in 2020 is through social media shares. When someone shares your content on their social media profile, it creates a backlink to your website and helps you rank higher in search engine results pages (SERPs). Make sure you include social sharing buttons on all of your content so that readers can easily share it with their friends and followers.

  • Infographics: Another great way to build high-quality links is by creating infographics and publishing them on authoritative websites. When someone embeds your infographic on their website, it creates a backlink to your website and helps you rank higher in search engine results pages (SERPs). Make sure you include embed codes on all of your infographics so that readers can easily embed them on their websites.

  • Broken Links: One of the best ways to improve SEO ranking in 2020 is by finding and repairing broken links. When a website links to a page or resource that doesn't exist anymore, it's considered a broken link. Broken links might reflect badly on your website because it makes you look unreliable to search engines and users alike. You can find broken links by using free or paid backlink checker tools, and then replace them with relevant/high-quality replacement pages.


  • Press Releases: One of the most effective ways to build backlinks to your website is by publishing a press release using a press release distribution company. A press release contains a concise description of a notable event, product, or service related to your business. When someone republishes your press release on their website, it creates a link that helps you rank higher in search engine results pages (SERPs). It is also important to make sure that the website where your press release is published has a high domain rank and good page rank as well.

As you can see from the above 5 different methods of increasing backlinks to your site, you have many options as SEO companies looking for high-quality links. So what are you waiting for? Try one or all the methods mentioned above and make sure your search ranking boosts up before next year. Experiment with different outreach tactics, find out what works best for your business and start seeing results!


Dhaval Shah is a Digital marketer in Toronto with a deep knowledge of Search Engine Optimization (SEO), Search Engine Marketing (Google + Bing Ads), & Conversion Optimization. He has successfully marketed websites & online properties across industries creating measurable lift in business outcome of clients. Follow him on Twitter. Dhaval also blogs on JSM Digital Marketing.

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